Employee Engagement
Case Studies

Novartis Pharmaceuticals Corporation U.S.

Challenge:

The Primary Care Business Unit was restructuring, seeking to rebrand themselves and showcase their successes across the organization.

Description:

Client sought to promote the new Primary Care Unit and highlight the Unit’s successes, and new approach to working to support the vision of the new CEO.

Scope of Services:

  • Served as the internal communications support to the Primary Care Business Unit.
  • Developed internal communications strategy to support the Business Unit.
  • Developed editorial calendar, interviewed SMEs, wrote content, and negotiated placement of content on internal communicaitons channels.
  • Developed leadership talking points for meetings and automated field announcements.
  • Worked with Primary Care leadership and interior design company to design company to develop and launch the Primary Care Ideas Lab, a dedicated team space for innovative thinking and brainstorming.

Results

  • Consistently garnered recognition from Primary Care Business Unit leadership and Head of Enterprise Communications for creative and impactful storytelling.
  • Secured optimal real estate on internal communications channels.
  • Recorded steady use of the Ideas Lab by Primary Care team members.
  • Renewed contract for additional Primary Care communications support.
  • Obtained additional contract to support the Health, Safety, & Environment Department internal communications.

Novartis Pharmaceuticals Corporation U.S. IT Department

Challenge:

The client was consolidating a vast amount of customer data from myriad systems to new platforms that offered improved sales and marketing support and flexibility. 

Description:

The IT team needed to engage a large group of stakeholders from major businesses and functions companywide, including primary care, oncology, and specialty medicines; customer support services; finances; compliance; and its own IT groups. Stakeholders needed to understand the benefits, value and functionality of the platform, how to use it, and how to take advantage of new capabilities. 

Scope of Services:

Ascend team members, then independent contractors of the US corporate communications department:

  • Worked closely with IT program leaders to analyze stakeholders and develop and refine.
  • A communications plan and key messages.
  • Provided templates – including a standard, customizable, presentation deck and announcements – enabling leaders to inform stakeholders of benefits and changes in advance of key milestones.
  • Refined messaging and tools, adapted them to stakeholders, and obtained content approvals.
  • Planned for and implemented communications for future system enhancements.

Results

The Ascend team members’ collaboration, guidance, planning and implementation enables IT program leaders to:

  • Easily and effectively define and target audiences for communications.
  • Introduce this major change to a wide and diverse group of stakeholders in ways that made sense of each group and ensured stakeholder support.
  • Introduce future system enhancements.
  • Seamlessly navigate their own program leadership changes.
Change Management
Employee Engagement
Organizational Leadership
Health Communications
All Case Studies