Change Management
Case Studies

Bristol Myers Squibb U.S.

Challenge:

Bristol Myers Squibb’s IT Department was undergoing restructuring and needed to streamline its services to create efficiencies. 

Description:

Client sought to successfully offshore IT services for greater efficiency and cost savings, while keeping staff members engaged. 

Scope of Services:

  • Developed communications to support Vice President’s goals.
  • Developed, implemented, and measured change-management plan for Culture Ambassadors Workgroup.
  • Sources and secured SMEs for weekly IT forums.
  • Develop engaging Driver, Approver, Contributors, and Informed (DACI) tool to foster the evolved company culture and drive more productive meetings.
  • Served as IT liaison to Accenture consultants to ensure organizational transformation goals. 

Results

  • Highly engaged culture ambassadors and IT forum participants.
  • Successfully offshoring of identified IT services. 
  • Renewed contract for ongoing communications support. 

Novartis Pharmaceuticals Corporation U.S.

Challenge:

Novartis Pharmaceuticals Corporation was reorganizing under new leadership and facing brand expiry of their blockbuster drug – a product that was supported by approximately 25% of the workforce.

Description:

Client sought to galvanize the workforce around the new leadership and vision for the organization beyond product expiry.

Scope of Services:

  • Supported enterprise-wide rollout of messaging and corporate assets.
  • Helped plan and develop content for quarterly townhall meetings for organizational updates and employee engagement.
  • Develop stories to promote other Primary Care brands and how their efforts ladder up to the broader company vision.

Results

  • Highly engaged enterprise-wide workforce evidences by feedback poll.
  • Increased internal visibility for Primary Care Business Unit.
  • Renewed contract for ongoing communications support

Novartis Pharmaceuticals Corporation U.S. IT Department

Challenge:

The client was consolidating a vast amount of customer data from myriad systems to new platform that offered improved sales and marketing support and flexibility. 

Description:

The IT team needed to engage a large group of stakeholders from major businesses and functions companywide, including primary care, oncology, and specialty medicines; customer support services; finance; compliance; and its own IT groups. Stakeholders needed to understand the benefits, value, and functionality of the platform, how to use it, and how to take advantage of new capabilities. 

Scope of Services:

Ascend team members, then independent contractors of the US corporate communications department:

  • Worked closely with IT program leaders to analyze stakeholders and develop and refine.
  • A communication plan and key messages. 
  • Provided templates – including a standard, customizable presentation deck and announcements – enabling leaders to inform stakeholders of benefits and changes in advance of key milestones.
  • Refined messaging and tools, adapted them to stakeholders, and obtained content approvals. 

Results

The Ascend team members’ collaboration, guidance, planning, and implementation enabled IT program leaders to:

  • Easily and effectively define and target audiences for communications. 
  • Introduce this major change to wide and diverse group of stakeholders in ways that made sense for each group and ensured stakeholder support. 
  • Introduce future systems enhancement.
  • Seamlessly navigate their own program leadership changes.
Change Management
Employee Engagement
Organizational Leadership
Health Communications
All Case Studies